Average Cost (AC) is defined as the sum of Average Fixed Cost (AFC) and Average Variable Cost (AVC), and dumping is defined as selling a product at a price less than AC but more than AVC. A company in India, suddenly, found that the demand for its product 'ZOOM' has fallen to 60% of the output produced in that financial year. As a result, the company must sell 40% of the produced output in a foreign market. If it decides to 'dump' 40% of its output in a neighbouring country (by reducing the price by 20%), what would be the objective of its 'dumping strategy', among the following? (The company has set a profit margin of 10% of AC while fixing the price of its product for sale in India). $$ \text{(a) To minimize losses} $$ $$ \text{ (b) to maximize profits } $$ $$ \text{ (c) to contribute to the recovery of fixed costs } $$ $$ \text{ (d) to contribute to the recovery of variable costs } $$
Step-by-step Solution:
To determine the objective of the company's 'dumping strategy', we need to understand the economic definitions provided and the financial implications of the company's actions.
The company has a surplus of 40% of its output. By deciding to "dump" this surplus, they are choosing to sell it at a price that is lower than their total cost per unit (AC) but still higher than the variable cost to produce each unit (AVC).
Let's look at the options based on this analysis:
The most accurate objectives for this dumping strategy are to minimize the overall losses on the unsold inventory and, as a means to that end, to contribute to the recovery of fixed costs. Therefore, the statement is best supported by (a) and (c).